![]() ![]() With intense competition, coffee quality was often sacrificed for low price. After WWI, coffee emerged as a major American industry-advertising helped turn Maxwell House, Folgers, and Hills Brothers into household names. He also analyzes how the boom-and-bust cycles of the coffee harvest have destabilized nations like Brazil, Colombia, and Costa Rica. Pendergrast does a fine job exploring the disturbing economic inequalities behind every cup of coffee. Today, most coffee workers “live in abject poverty without plumbing, electricity, medical care.” Afraid of leftist rebellion in Latin America and eager for low-cost coffee, the US has actively supported these oligarchies. Even after freeing themselves from centuries of imperial control, the coffee-growing nations remained under “coffee oligarchies” that exploited local peasants. Soon the imperial powers of Europe established coffee plantations from Java (a Dutch colony) to Brazil (a Portuguese colony) to Haiti (a French colony), enslaving the indigenous populations. Arab traders helped spread coffee to Europe, where it became a 17th-century sensation. ![]() The story begins in the mountains of Ethiopia, where goat herders first discovered the pleasures of the coffee bean. Pendergrast (For God, Country, and Coca-Cola, 1993) explains almost everything we’d ever want to know about coffee. An exhaustive, admirably ambitious examination of coffee’s global impact, from its roots in 15th-century Ethiopia to its critical role in shaping the nations of Central and Latin America. ![]()
0 Comments
Leave a Reply. |